Explore strategic partnerships and distribution channels to grow the brand name’s Worldwide presence
The now-renowned confection first went viral in December 2023, when Dubai-based food items influencer Maria Vehera posted a video clip of herself reviewing the chocolate bar — up to now, her TikTok has racked up eighty.seven million views. Vehera acquired the chocolate bar from Deal with Dessert Chocolatier, an area producer in Dubai that serves bars with Inventive and infrequently textured fillings, much like the brand name’s “Cereously Chewy,” which incorporates chewy fudge brownies with cereal encased in milk chocolate and, needless to say, the “Can’t Get Knafeh of It” that the net now appreciates as being the "Dubai chocolate bar."
This confined time has produced Resolve Dessert Chocolatier very talked-about. A TikTok video clip of someone making the most of their chocolate bars bought more than fifty six million sights. People adore these desserts a lot, nonetheless it’s hard to get them.
The bar comes wrapped in rose-colored foil plus a paper sleeve with an illustration of knafeh on it.Rachel Askinasi / TODAY
The actual magic is during the flavors. Take care of Dessert Chocolatier has one thing for everybody, from creamy milk chocolate to loaded dark chocolate. Additionally they blend items up with special flavors like darkish chocolate with saffron and cardamom, or milk chocolate with dates.
Even Filipino stars have found it. Their interest has helped it get countless sights and likes online.
I even shared some with the Nowadays co-anchors and crew who savored an individual bar, not wanting it to finish since they tasted it on-air.
Sarah Hamouda’s journey started off which has a craving all through her next pregnancy. She wished a Exclusive dessert, so she manufactured her have chocolate bars. These bars quickly grew to become successful, drawing followers from around.
Correct Dessert Chocolatier can be a leading name on this planet of chocolate. They concentrate on unique flavors and inventive presentation. This has built them famous globally, specifically in Dubai.
It had been then which i went straight to Fix’s Instagram website page, where I came across a really obvious assertion outlining the modest enterprise does not have a web site, Bodily store, or any approved resellers Which its items are, emphatically, only available for purchase via Deliveroo in Dubai.
Dubai has presented us the space to aspiration, build, and share our journey with the planet, and for that, we’re endlessly grateful. Developing something from the ground up usually takes eyesight, dedication, and a whole lots of coronary heart. Conference His Highness Sheikh Hamdan is an unbelievable honour, one that reaffirms our passion for innovation and bringing some thing really Unique to existence.
Sure, they Allow shoppers make their unique chocolate box assortment. They could Choose check here between several flavors. Additionally they supply personalized messages with the containers, perfect for items or Distinctive occasions.
Indeed, they are getting to be very well-acknowledged globally. Their chocolates are actually highlighted in media and on social websites. They’ve even labored with major names like Emirates airline.
“The quality of the kataifi pastry lies in its crunchiness, that is realized by toasting the pastry right until golden brown.”